2022 ESG Report Introduction ESG at Manulife Environmental Social Community Investment Volunteering and Giving Financial Inclusion Diversity, Equity, and Inclusion Talent Management Wellness, Health, and Safety Customer Experience and Well-being Governance Performance Data Abbreviations and Acronyms Canada Insurance and Group Benefits Within Canada, we made several additions to our suite of behavioural insurance product offerings: • Added Vitality to additional Individual Insurance products and enhanced the existing program • Introduced new partnerships with Saucony and Fitbit to further expand partnership portfolio • Leveraged Vitality’s partnership with Blackhawk to bring new retail gift card options to members on the Vitality Wheel and Vitality Squares • Manulife Group Benefits customers unlocked approximately $1.5 million in rewards value in 2022, which included the addition of new partnerships with Saucony and Expedia • Several new features, including integrations with Samsung Health & Google Fit, the addition of online education content, and a new app user-experience design, drove increased adoption ManulifeMOVE in Asia Manulife kicked off a proof-of-concept with Singapore-based mental well-being startup, Intellect. Selected ManulifeMOVE users were offered free access to self-help programs and online coaching on the Intellect platform. The program included localized webinars for customers in Hong Kong, Singapore, and Vietnam. Digital Transformation Manulife continues to make significant progress on our Digital Journey, investing over $1 billion since 2018 to boost our digital capabilities. Our customer and digital strategy provide a laser-focused, disciplined framework to guide how we prioritize our business decisions to provide maximum benefit through: • Using the Voice of the Customer to ensure we solve the most pressing customer issues • Creating market-leading, differentiated customer experiences by doubling-down on the most critical interactions that will have the most impact for our brand • Extending our relationships in the health and wellness ecosystem to serve customers in new ways We are accelerating our digitization efforts to improve customer experiences and drive rNPS higher. We introduced new industry-recognized metrics in 2022 that provide insights into how our customers engage with, purchase, and adopt Manulife’s products and services digitally. In order to track our progress against these metrics, we started to develop a multi-year integrated Digital Customer roadmap, which will inform our strategy to deliver on our ambition. In Canada, we announced an expansion of the Manulife Vitality program, making it available to new term and universal life insurance policyholders, effective as of November 2022. In addition, we launched an enhanced Mobile app experience to further drive customer engagement. Starting just over three years ago, we have made tremendous progress in our paperless strategy and there is still substantial value to realize. As part of the actions taken to reduce our use of paper, we increased customer e-delivery and storefront delivery and have prioritized gathering digital contact information to increase digital interactions. 2.8+ million customers globally had access to our behavioural insurance platforms Manulife Vitality — In Canada 1.35 million customers ManulifeMOVE — Across Asia 1.4 million customers John Hancock Vitality — In the U.S. 125,000 customers 66
